Task 1- Suicide Prevention Among Teens Paper

Task 1- Suicide Prevention Among Teens Paper

Introduction

Community diagnosis is a vital role of a nurse. The nurse assesses the community and identifies health needs and care gaps that exist in the specific society context. Upon the assessment, nurses must develop a care plan for the identified health need of the population of interest. Continuous community health assessment is vital to identify health needs early and propose interventions to improve the quality of health of the residents. Over the past few years, there has been an increased incidence of teenage suicide across the US. Most of these suicide cases are attributable to depression incidences and other factors (Stone et al., 2021). Suicide is a preventable condition and, as such, should not appear anywhere in the top ten list of causes of death. Healthcare providers and other stakeholders should collaborate to provide awareness and provide interventions to reduce the incidences.

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Suicide and Health Disparities Among the Youths

Existing evidence shows a higher incidence of suicide in patients who previously had depression than in people without depression (Thorn et al., 2020). Further, Brådvik (2018) established that the other significant cause of suicide incidences are psychosis and substance use disorders, with the prevalence rate being higher in males than in females. Most teenagers who succumb to suicide often have other conditions such as substance abuse disorders. Suicide rates, according to Thorn et al. (2020), has been showing an upwards trend both in Australia and globally. Nurses’ overarching goals include reducing incidences of preventable deaths, preventing immature deaths, and promoting quality of life. Nurses are also involved in the direct care of patients (Thorn et al., 2020). They are thus required to identify the problem early, provide care to the clients identified to be at risk for depression, suicidal thoughts, and suicidal ideations. According to Brådvik (2018), management of suicide incidents is dependent on disclosure of suicidal ideations, hence the need for collaborative efforts.

Current Primary Community Resources and Primary Prevention Resources, and Evidence-Based Practices in Society Today

Healthcare providers and stakeholders can utilize existing community resources to address the problem. Rehabilitative services for patients suffering from depression are available in the communities (NIMH, n.d.). Community support groups for depressed patients are essential community resources that can help these patients recuperate. Suicide prevention activities carried out by healthcare providers are vital in preventing suicide incidents. The National Suicide Prevention Lifeline is a vital community resource combating suicide incidences (NIMH, n.d). School health is an excellent opportunity for healthcare providers and partners to address suicide incidence among teenagers (Griebler et al., 2017). The affected teenagers are majorly pupils in upper primary school or high schools, and this school health would be vital and effective in mitigating suicide incidences. Students at risk for depression-related suicide can be identified and referred appropriately for intervention. Such interventions must focus on teaching the ways through which the students can support each other and promote connectedness, a factor vital in fighting depression (Griebler et al., 2017).

Underlying Causes of Suicide

As identified earlier, suicide among teenagers has various causes, among them depression. Depression is common among teenagers due to the effects of puberty and, in some cases, substance abuse (Griebler et al., 2017). At this age, factors negatively impacting their self-esteem can lead to depression. These factors include peer pressure, obesity, bullying, and victims of violence, and those with academic problems (Griebler et al., 2017). Adolescents who are rejected or neglected by their parents often develop depression. Depressed teens are socially isolated and thus often go unrecognized, a situation that only exacerbates their condition. Most of them resort to drug and substance abuse and other risky behaviors. However, such behaviors have been associated with increased suicidal thoughts and suicidal ideations, hence the need for appropriate and timele intervention (Brådvik, 2018).

Available Data on Suicide Secondary to Depression Among the Teenagers

Teenage suicide had been rated the second leading cause of death among teenagers in the U.S. and the leading cause of death among thirteen-year-olds in 2019 (Stone, Jones, & Mack, 2021 Task 1- Suicide Prevention Among Teens Paper). The data shows that the incidence of teenage suicide ranks relatively high compared to the incidences in the general population (Stone, Jones, & Mack, 2021). Suicide is the 10th leading cause of death among all Americans (Stone, Jones, & Mack, 2021), with the main predictors of suicidal thoughts and behaviorswell known. Depression has been identified as a leading cause of suicide incidences. Most suicide deaths are related to mood disorders which include depression. According to 2019 CDC statistics, “8.9 percent of high school students surveyed attempted suicide, and 18.8 percent of high school students seriously thought of attempting suicide” (Stone, Jones, & Mack, 2021). Noteworthy also is that suicide risks are directly related to the severity of depression (Pluhar et al., 2019). School health visits on suicide awareness has been extensively leveraged with the goal of sensitizing the teens on the burden of teenage suicides (Griebler et al., 2017). Social media platforms have also been utilized to promote health and prevent depression and teenage suicide.

Social Media Campaign Objective

Social media platforms are global community platforms where people of all ages, races and ethnicity, cultural and religious backgrounds interact freely. Studies show that a significant percentage of teenagers use these media platforms every day. Over 80% of all teens between 13-17 years have access to computers, and over 95% of these teens are constantly on social media platforms such as youtube and Facebook (Chassiokas & Stager, 2020). They use the platforms for various purposes, such as learning and interaction. Social media platforms provide a stage for relaying information to many people using the internet (Thorn et al., 2020). The also facilitate sharing of information of interest within the global community. In fact, the primary goal of social media campaign is to sensitize the teens on the prevalence of suicides, teach ways of recognizing depression and risk for suicide, and provide a contact for those wishing to get depression support and intervene for those identified to be at risk of committing suicide.

Population-focused Social Marketing Interventions

Focused social marketing interventions aim at promoting behaviors that positively impact the target individuals for the greater good. Several interventions can be used to promote behavior change and decrease teenage suicide incidences. An effective intervention is the co-design process where the teenagers are actively involved in designing a social media campaign (Thorn et al., 2020). The involvement of young people in designing social media campaigns provides safe and interactive ways to communicate (Thorn et al., 2020). In their study, for instance, Thorn et al. (2020) established that the youths communicated efficiently when a co-design intervention was utilized, with the outcomes providing the practical recommendations on what the social media campaign should entail. Their involvement in the social media platform is also a good predictor that they can correctly identify and comfortably speak up about issues regarding suicide and thus get the necessary help. As such, the intervention will ensure that the teens participate and gain a lot from the social media campaign.

Teenagers are a very interactive and energetic population. However, they tend to disdain reading, especially on social media, unless the topic area is one they find fascinating (Pluhar et al., 2019). Creating interactive social media platforms that allow teenagers to ask questions, challenge each other, answer each other questions can be crucial in creating the necessary awareness. According to Chassiakos and Stager (2020), teenagers prefer interactive media, which explains why they tend to overspend on media platforms such as youtube and video games, which are highly engaging and addictive. Given the extensive use of such media platforms, they offer a potential opportunity for education, especially on contemporary issues that affect the youth. These activities also provide dopamine or ego rewards that motivate teens to carry on (Chassiokas & Stager, 2020). Facilitators can produce activities that require interaction, such as small activities to promote the teen’s interest.

Selected Social Media Platform and its Benefits

Facebook is the social media platform of choice in communicating with teens. According to statistics provided by Mathur et al. (2017), Facebook is more affordable to teens than other media platforms like Instagram and Twitter. Facebook also contains interactive social groups that teens are fond of, and which they find easy to use. As mentioned earlier, teens love social interaction, and Facebook provides the best platform for social interaction compared to other social media platforms. Reaching many teens can add to the audience and ensure the messages gets to a greater fraction of the the teen population.

Facebook has more users globally than any other platform, making it the social media platform of choice (Borah & Xiao, 2018). Coincidentally, Facebook team has also reacted to the increased incidence of suicide cases by sensitizing their workers and setting filters to recognize content that suggest suicidal ideations, suicidal thoughts, and other risk factors to suicide and refer them for relevant support. Facebook has collaborated with the National Suicide Prevention Lifeline for a long time to identify and prevent suicide in people with risk factors identified in their posts (NMHI, n.d.). Posts made to the public on Facebook also allow teens to interact and get help from peers and other mentors.

How the Teen Population Shall Benefit from the Health Messages

As mentioned earlier, most teenagers use Facebook for interaction. Involving them in planning the social media campaigns by letting them give their opinions and providing interactive means and sharing the information is likely to have a more profound impact (Thorn et al., 2018 Task 1- Suicide Prevention Among Teens Paper). The campaign will sensitive them on the prevalence of suicide incidences and how they can recognize their vulnerability. It can also help them recognize when they or their friends are at risk for suicide. They can thus accord help through interventions they have been taught, such as regarding social support, and also referring the identified teens for help to prevent suicides.

The teens will also learn about connectedness, thus enabling them to create a robust social support system. As Thorn et al. (2018) notes, social support systems are associated with better outcomes for depression and other mood-related disorders that increase the risk for suicidal behaviors. The interventions mentioned shall help reduce the rising rates of suicide in societies today. More so, they shall improve the quality of life of the teens involved and their peers. The teens can also use the information gained and share it with peers enhancing teen population suicide awareness.

Best Practices for Implementing Social Media Tools

Social media health marketing is an excellent platform to promote healthy practices when utilized appropriately (Stellefson et al., 2020). Healthcare institutions use social media to reach their population and to share valuable information. Diversifying the channel mix is a primary best performance practice (Teague, 2020). Facebook is a good platform, but Instagram, Pinterest, and YouTube are equally exceptional platforms which can be regularly used to sensitize the teen population. Having a diversified channel mix provides a larger catchment population. It allows for the engagement of more teens in preventive health practices, thus improving the quality of life by reducing the incidences of suicide. Another practice is a varying content mix to optimize the audience actions. Mixing links, photos, videos, and plain posts during the campaign (Teague, 2020) can help improve the clarity of the message. Noteworthy, people, especially teens, get bored with one activity/exercise, thus mixing content can help break monotony and enhance curiosity.

In fact, existing evidence shows that adding links and videos to posts increases the engagement rate of the audience (Kostygina et al., 2020). Boosting top-performing organic posts helps information reach a wider audience and increase engagement rates. Websites and boosted posts reach a broader population and have higher engagement rates than unboosted ones. Posts that entail links, videos and photos with vital preventive health messages can be boosted to improve performance and reach more teens than regular posts (Kostygina et al., 2020). Lastly, connecting with the teen community is vital. Social media platforms such as Facebook promote communities (Stellefson et al., 2020), hence are crucial in facilitating this campaign.

Arguably, social media campaigns can create a group/ community to bring together individuals and disseminate information from a central point (Teangue, 2020). The groups ensure every member receives the information on time and appropriately and responds similarly. Hospitals and other healthcare institutions have formed groups for their various client categories and employees to promote interaction and good communication (Stellefson et al., 2020 Task 1- Suicide Prevention Among Teens Paper). These practices, when utilized in implementing social media tools in health marketing, can produce outstanding results. Increasing audience, engagement, and catchment population are the best strategies that help enhance promotive health activities. Healthcare providers and stakeholders should embrace these interventions in implementing the proposed social media health campaign that targets teen suicide.

Stakeholder Roles and Responsibilities

Stakeholders are integral in implementing any social media campaign that targets a specific health problem. Ideally, stakeholders create and approve content that they deem suitable for posts in the social media campaigns. They analyze posts before posting them to the public to ensure they provide age-appropriate, relevant, and quality content to the target audience. Managerial stakeholders also provide funds to drive the campaigns (Gomez-Carrasco & Michelon, 2017). These funds are used in boosting posts, paying content creators, and at times, compensating group moderators and group admins. Live videos, for example, require highly trained/ recognized tutors who require compensation. In this case, the salient stakeholders (teens) should actively participate in organized forums and continuously provide feedback to improve the medial social campaign. The managerial stakeholders, on the other hand, should also develop platform schedules and parameters to regulate their content (Gomez-Carrasco & Michelon, 2017). The stakeholders should also develop objectives for the social media campaign. The objectives shall guide practice and also help evaluate the effectiveness of the interventions.

Potential Public/Private Partners

Social media campaigns require multidisciplinary collaboration. Interprofessional collaboration has been linked to improved healthcare quality and care provided to the population. In social media marketing, private sponsored partnerships could be utilized. Some pages, such as famous healthcare institutions, have many salient stakeholders (Gomez-Carrasco & Michelon, 2017 Task 1- Suicide Prevention Among Teens Paper). Some social media groups, such as those dealing with religious and legal issues, also have many followers. The facilitators can partner with such group administrators and moderators who can cross-post to help boost the catchment population for the social media campaign. The partnership is a form of advertisement/boost that aims to increase the visitors to a page and increase the number of audiences that see the posts. By working together, such institutions cab effectivey spread the content (on suicide incidence and its association to depression) by developing harmony to efficiently achieve the overarching goal of reducing incidences of suicide.

Social Media Campaign Timeline

Teenagers are primary school-going pupils and students. Posting activities, photos, links, and videos during the day would land the posts to the wrong target group leading to a waste of effort. Posting in the evening when most teens have access to phones and over the weekends when these students are home would prove vital to the success of the social media campaign. Posts shall be made between 6 pm and 10 pm every day on the weekdays, and the posts and suggested forums shall be posted between 6 am and 6 pm on Saturday and Sunday. The program will be continuous, though the initial phase will run for six months after which a comprehensive evaluation on the level of reach and impact will follow.

Evaluating Social Media Campaigns

A social media campaign can be very tedious yet still fail to produce satisfactory results. Developing an evaluation strategy for the social media campaign is thus very vital (Raudeliūnienė et al., 2018). As mentioned earlier, developed goals shall inform the evaluation. The page’s number of followers shall show the page’s popularity, which is concurrent with the population portion that finds the information useful (Raudeliūnienė et al., 2018). By monitoring and evaluating the post comments, one can get feedback on the satisfaction or dissatisfaction of the audience with the content and activities posted for them (Raudeliūnienė et al., 2018). Evaluating the referral traffic also gives a clear picture of client satisfaction and the social media campaign’s effectiveness (Raudeliūnienė et al., 2018). Generally, the evaluation of the social media campaign shall be based on the objectives of the activity, which in this case, would be increased awareness on teen suicide, uptake of intervention resources provided and, in the long run, reduced incidences of the problem.

Costs of Social Media Campaigns

Social media campaigns are probably the most effective way of disseminating preventive health practices to many people. However, they can be accompanied by heavy costs depending on the desired extent of the social media campaign and target group (Appel et al., 2020). Estimates indicate that a successful campaign requires between $4,000- $7,000 per month. The costs can hike to well over $15,000 per month. According to Appel et al. (2020), social media campaign require an elaborate plan, and developing one require funds. It also requires diffefent professionals such as website developers, social media chat agents, content creators, content approvers, support and referral staff, and other staff members. Private and public social media partnerships and boosting top-performing posts are also associated with increased costs (Appel et al., 2020). Different administrators are required for all the different sites with the use of diversified media, which translates to extra costs. These high costs may require the intervention of the government, other non-governmental health institutions, and other private and public stakeholders for proper financing (Appel et al., 2020).

Role of Social Media To A Nurse’s Practice

Social media marketing is very vital to a nurse’s practice. A nurse can use such platforms as Twitter, Instagram, Facebook, and Pinterest to share information, seek information, and debate issues regarding practice with other professionals to keep their skills and knowledge up-to-date (Appel et al., 2020 Task 1- Suicide Prevention Among Teens Paper). To ensure the nurse is informed, boards and regulatory bodies utilize social media platforms to relay information on updated policies, new regulations, new acts, and policies. However, nurses with malicious intentions can use social media platforms to ruin institutional or professional reputations (Wang et al., 2019). Thus, social media use by nurses and medical professionals is highly regulated by healthcare institutions. Nurses can share preventive health messages in virtually all nursing areas to the public at a lesser volume than social media campaigns. The population percentage that accesses the information and implements it effectively live healthier lives and make informed healthcare decisions (Wang et al., 2019: Surani et al., 2017 Task 1- Suicide Prevention Among Teens Paper).

Role of a Social Media Campaign on My Future Practice

The social media campaign shall significantly affect my future practice as a nurse. It shall impact my social media marketing skills as well as on my information dissemination techniques. I intend to utilize social media to positively impact preventive and promotive healthcare services in all populations. Different populations are exposed to different illnesses that may lead to the eventual demise members, yet most of these illnesses are preventable with appropriate interventions and knowledge. Other conditions such as hypertension, diabetes, and obesity are preventable, and thus preventive health services are crucial (Appel et al., 2021). I shall also utilize the interprofessional collaboration and social interaction skills gained to inform my practice and promote preventive health services.

Conclusion

As broached in this paper, there has been a global upward trend in the incidences of suicide among teens. The problem is majorly related to mood disorders. In fact, there is a higher prevalence of suicide cases in depressed individuals as compared to among non-depressed individuals. Suicide is preventable, and hence intensive preventive health practices are integral in reducing these incidences. This paper identifies social media campaigns as an effective way of relaying health messages to the population of teenagers, some of which are at risk of suicide. The proposed social media campaign intervention helps sensitize the population on suicide incidences, risk factors and means of identifying them, promoting social interaction, and providing contact for a consultation to those at risk for suicide secondary to depression.

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