Executive Brief: Proposal for New Economic Opportunity

The new Wilmot Webster Cancer Center will offer interdisciplinary cancer care, such as medical oncology, radiation oncology, surgical oncology, and other therapies. Examination rooms, in addition to infusion and radiation therapy spaces, will be available at the Wilmot institution. Wilmot intends to provide clinical trials from the Webster location once the facility is operational.

Executive Brief: Proposal for New Economic Opportunity

The Wilmot Cancer Center’s primary goal is to give emotional, therapeutic, and practical assistance to elderly cancer patients. Patients and their caregivers will be offered information, counseling, assistance, and complementary therapies to help them cope with their cancer experience (University of Rochester Medical Center Rochester, 2022). The trust will collaborate with many local hospitals and institutes that provide treatment options such as chemotherapy, radiation, and surgery.

The goal is to go beyond medical therapy and equip patients with a comprehensive strategy for dealing with the plethora of issues that come with cancer. The Wilmot Webster Cancer Center will equip the elderly and their caregivers with hands-on programming to assist them in coping with cancer. The community will benefit significantly from the new Wilmot Cancer Center.

The new Wilmot Cancer Center will be part of the University of Rochester Medical Center. Wilmot is affiliated with the University of Rochester Medical Center network and is headquartered in Rochester, New York. It covers about three million individuals in a 27-county zone in western and central New York (University of Rochester Medical Center Rochester, 2022).

It was founded in 1974 and has a long history of excellent clinical care and scientific discoveries, including significant advancements to the pioneering HPV cancer vaccination, finding that nausea is a major obstacle to treatment completion, and defining the importance of anti-nausea medications (University of Rochester Medical Center Rochester, 2022).

Wilmot has an 87-bed flagship cancer center, 13 outpatient clinics, and one of the most extensive blood and marrow transplant programs in the state (University of Rochester Medical Center Rochester, 2022).  Wilmot is part of Strong Memorial Hospital and houses the region’s first cancer survival clinic and one of the country’s first geriatric oncology clinics.

Factors Influencing the Establishment of a Cancer Support Center

Geriatric cancer patients are the biggest cohort of cancer survivors in the United States, thanks to improved survival and a rise in new cancer diagnoses among the elderly (Mustian et al., 2020). Cancer and its treatment can cause a variety of adverse outcomes, including physiological and mental disability, emotional anguish, and other symptoms, all of which have a detrimental influence on the quality of life of elderly cancer sufferers and survivors.

To provide a high level of return, the Wilmot Cancer Centre relies heavily on patient numbers. The business also attempts to provide comprehensive services to its patients. The Wilmot Cancer Support Centre will be a company driven by hospital patient numbers and will be heavily influenced by economic and environmental issues. According to environmental statistics, the University of Rochester Medical Center system is well-known, with many patients undergoing chronic health care management.

There are several hospitals in the region, but their capacity to treat geriatric cancer ailments is limited (Quillin et al., 2019). Wilmot Cancer Institute’s walk-in facility, closeness to various transit options, and massive infrastructure make it a popular alternative for many in the region. Furthermore, the University of Rochester Medical Center provides educational training to a large number of nurses and medical practitioners, making it a well-known and renowned institution for many. It provides health care services to the general public at all times.

The capital cost of the project is expected to be $16000000, which includes construction as well as furnishings and equipment done to the premises. Because the Wilmot Centre will be part of the University of Rochester Medical Center system, the acreage is already available. The project will be funded by the University of Rochester Medical Center system reserves, with the outstanding balance obtained through a $700,000 bank loan.

The comprehensive programs given to patients, as well as consulting and other supportive services, will generate revenue for the organization. The Wilmot Centre will also host events to help geriatric cancer patients in the community who cannot afford the care provided by the University of Rochester Medical Center system.

Supply and Demand Analysis

DeSantis et al. (2019) compiled data from the National Cancer Institute, the North American Association of Central Cancer Registries, and the National Center for Health Statistics to give complete information on cancer incidence in persons 85 and older. In the US, in 2019, there were around 140,690 diagnoses and 103,250 cancer deaths among the elderly (DeSantis et al., 2019).

Overall carcinoma rates peaked in older men and women about 1990 and have since fallen, with the rate hastening during the last decade. Furthermore, malignancies in the elderly are frequently more advanced at the time of diagnosis.

According to the national burden, cancer is the second greatest cause of death in the United States (Cai & Liu, 2021). Senior adults are expected to attend the Wilmot Cancer Institute in large numbers. The Wilmot Cancer Institute will also follow several hospitals in the region that are interested in receiving cancer support services from the hospital.


The establishment of the Wilmot Cancer Institute will lessen the load on elderly people living with cancer. Patients 85 years and older have the least survivability of any age group, with the most significant differences observed when cancer is discovered in advanced stages. They are also less likely to obtain cancer surgery therapy.

More cancer research on the elderly is required to enhance outcomes and anticipate the complicated health care demands of this rapidly expanding group. Patients will benefit from after-hours treatment and will have access to high-quality, affordable care without the need for an appointment.


  • Cai, Z., & Liu, Q. (2021). Understanding the Global Cancer Statistics 2018: implications for cancer control. Science China. Life Sciences64(6), 1017–1020. https://doi.org/10.1007/s11427-019-9816-1
  • DeSantis, C. E., Miller, K. D., Dale, W., Mohile, S. G., Cohen, H. J., Leach, C. R., Goding Sauer, A., Jemal, A., & Siegel, R. L. (2019). Cancer statistics for adults aged 85 years and older, 2019. CA: A Cancer Journal for Clinicians69(6), 452–467. https://doi.org/10.3322/caac.21577
  • Mustian, K., Lin, P.-J., Cole, C., Loh, K. P., & Magnuson, A. (2020). Exercise and the older cancer survivor. In Geriatric Oncology (pp. 917–938). Springer International Publishing. https://doi.org/10.1007/978-3-319-57415-8_12
  • Quillin, J. M., Tracy, K., Ancker, J. S., Mustian, K. M., Ellington, L., Viswanath, V., & Miller, S. M. (2019). Health care system approaches for cancer patient communication. Journal of Health Communication14 Suppl 1(sup1), 85–94. https://doi.org/10.1080/10810730902806810
  • University of Rochester Medical Center Rochester. (2022). About us – Wilmot cancer institute – university of Rochester medical center. Rochester.edu. https://www.urmc.rochester.edu/cancer-institute/about-us.aspx